Business-Tribe Definition
"Crowds are what marketers dream
of. Tribes are what make things change." - Seth
Godin
We’ve all experienced a tribe. Anyone who’s ever watched
Oprah has seen a tribe in action. If you’ve talked with an
Apple Computer user. Yep, a tribe member. How about Harley Davidson
motorcycle owners? Indeed. And let’s not forget home-schooling
families, fan clubs, and certain online communities, among others.
The thing about a tribe -- it’s not just a group or crowd,
it’s an interactive community making a difference to its
members.
Seth Godin, in his book Tribes,
uses the following characteristics to define a tribe:
• Members must have a common goal/cause/interest.
•
Members are exclusive to a certain group (some folk can't or won't
join).
•
The leader(s) create a space for members to communicate easily,
online and/or in-person.
•
Its leaders(s) lead, they don't manage.
•
Members create what they will, organically, with the common
interest of the group in mind.
Ready to start building your own business
tribe?
•
Free business tribe offerings to get you “in the know”
• Form or engage your business tribe via select programs.
• Leverage our working business tribes and resources for
your organization.
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